Powerfront in the spotlight

In the ever-evolving landscape of fashion
ecommerce, so many innovative tools have emerged to boost digital sales. At their Sydney flagship store, R.M.Williams is pioneering a transformation in the traditional call centre model, seamlessly blending geographic boundaries with authentic human experiences.

On-demand product videos and specialist live streaming may provide a solution. Powerfront has responded with new technology called Shoppable Video. It’s a 30-second, TikTok-like product video that people can access via a brand’s traditional e-commerce site.

The COVID-19 global pandemic forced the retail industry to completely reinvent itself. Although this was a stressful and trying time for many, those brands who were already progressive in adopting new technologies to improve their e-commerce and online customer experience had an edge, and those who were willing to pivot quickly also leaped ahead of brands that lagged. Powerfront CEO Hadar Paz shares insights on how brands can learn from this experience and thrive well into the future.

Powerfront, whose video shopping tools are used by multiple luxury brands, displays recent items that a customer has considered and other relevant customer data to associates. Vogue Business's innovation editor Maghan McDowell investigates how technology companies and retailers are partnering to bring the in-store clienteling experience online.

CEO of Powerfront and Quirks contributor Hadar Paz shares learnings from monitoring how retailers are using Powerfront Live Shows and other video shopping technology to provide quality assurance and prevent major losses normally caused by online shopping.

Powerfront Brand Ambassado, former Head of Innovation at Neiman Marcus, and self-proclaimed "Champion of the Customer of the Future" Scott Emmons explains how brands can deliver in-store experience online with the assistance of INSIDE by Powerfront.

While a logjam at many of the nation's ports spells disaster for many retailers, many retail experts predict that the excess inventory could be a boon for off-price retailers. Powerfront CEO Hadar Paz offers his perspective to Footwear News, noting that, "Unfortunately, more stock does not equate to more sales."

Hadar Paz, CEO of Powerfront, talks to Independent Retailer about his concept of the "dark" storefront - small format distribution centers where online sales associates will use video shopping technology to engage with customers at home before delivering their desired items.

The US Chamber of Commerce's publication, CO, seeks to explore how luxury brands like Saks Fifth Avenue put fashion in the forefront, even in the face of a pandemic. “Luxury brands can no longer afford to simply offer their customers a digital catalog,” Hadar Paz, CEO and co-founder of Powerfront, told CO—. Those brands “must invest in technologies that allow them to offer face-to-face service—be it via video chat, virtual try-on opportunities, live shows or even a live shopping experience that allows users to walk through a store virtually.”