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Press MentionsFeatured
July 26, 2022
Vogue Business on Video Shopping hype in 2022: The future could be bright if the right formula is identified.
On-demand product videos and specialist live streaming may provide a solution.
Powerfront has responded with new technology called Shoppable Video. It’s a 30-second, TikTok-like product video that people can access via a brand’s traditional e-commerce site.
November 26, 2019
New York Times on how Sephora, Gucci, Kiehl’s use INSIDE by Powerfront
In an office building on the waterfront in Jersey City, N.J., a yellow cartoon figure roughly the shape of a bowling pin — that’s you! — appears on a customer service agent’s computer screen. Your avatar joins a cluster of identically shaped avatars in this Gucci call center: green, blue, and yellow creatures, all with gleaming googly eyes and their country’s flag pinned on their torsos. The screen is displaying technology from Powerfront. Through its flagship product, Inside, businesses — most of them luxury brands — can see, chat with and track online shoppers.
July 21, 2020
Vogue Business on how Powerfront enables Gucci to communicate with online shoppers via video shopping and live chat
"Live-stream video shopping, a $4.4 billion market as of 2018, has been popular in China for years. This year, it reached half a billion people — or 62 per cent of the country’s total internet users — and has become a key driver of e-commerce sales.
Last month, Gucci launched one-on-one video shopping with Gucci Live associates working from a store-like set in the company’s Florence service centre. Technology provider Powerfront, which lets brands communicate with online shoppers via video shopping and live chat, says that it is now in trials with 20 other luxury brands including Valentino, Saint Laurent, Bottega Veneta and others."
January 14, 2020
Vogue Business dives into the tech driving next-gen customer service like INSIDE by Powerfront
"Luxury brands, when building online customer service strategies, apply learnings from in-person experiences. To mimic an in-store environment, Los Angeles startup Powerfront illustrates what’s happening in an online store with individual customer avatars that show details such as if a shopper has previously bought something from the brand, if they have something in their cart and if they are upset, based on their last interaction with the brand. Powerfront CEO Hadar Paz says that luxury brands have been drawn to the tool because the visualisation is more relatable than a chart or list of data. Clients include Gucci, Valentino, Balenciaga and Neiman Marcus.
February 4, 2021
Hadar Paz of Powerfront tells Thrive Global: “Customers buy from people”
Powerfront CEO Hadar Paz on creating a fantastic online retail experience for customers: "Develop business memory so you can immediately recognize your customer, ask them if they’ve enjoyed their last purchase, and engage based on what they’re currently interested in." Orlando Zayas of Thrive Global interviewed Hadar as part of the series, “How To Create A Fantastic Retail Experience That Keeps Bringing Customers Back For More," and asked Hadar to share how the innovative live chat software and virtual retailing tool known as INSIDE came to be.
June 2, 2020
Vogue Business announces Gucci's launch of one-on-one video shopping, powered by Powerfront
The luxury megabrand, in a bid to recreate its crucial in-store experience, has launched Gucci Live, a video service that lets staff communicate with shoppers. The client services hub in Florence has developed a faux luxury store with cameras and TV-style lighting for the new “remote clienteling”. “The mission of our Gucci 9 global service centre is to provide our customers around the world with a direct connection to the Gucci community that is a seamless, always accessible, personalized experience,” Marco Bizzarri, Gucci president and CEO. “The service is delivered according to the values that define and differentiate our brand today: a human touch powered by technology.”
April 14, 2021
Hadar Paz for RETHINK Retail: 4 Expectations For the Future of Retail
The COVID-19 global pandemic forced the retail industry to completely reinvent itself. Although this was a stressful and trying time for many, those brands who were already progressive in adopting new technologies to improve their e-commerce and online customer experience had an edge, and those who were willing to pivot quickly also leaped ahead of brands that lagged. Powerfront CEO Hadar Paz shares insights on how brands can learn from this experience and thrive well into the future.
April 13, 2021
Vogue Business on how technology companies like Powerfront are bringing clienteling to the digital realm
Powerfront, whose video shopping tools are used by multiple luxury brands, displays recent items that a customer has considered and other relevant customer data to associates. Vogue Business's innovation editor Maghan McDowell investigates how technology companies and retailers are partnering to bring the in-store clienteling experience online.
February 9, 2021
Thriving in "the next normal" -Saks Fifth Avenue and Powerfront CEOs sound off on how retailers who embrace tech can find success in the face of the pandemic
The US Chamber of Commerce's publication, CO, seeks to explore how luxury brands like Saks Fifth Avenue put fashion in the forefront, even in the face of a pandemic. “Luxury brands can no longer afford to simply offer their customers a digital catalog,” Hadar Paz, CEO and co-founder of Powerfront, told CO—. Those brands “must invest in technologies that allow them to offer face-to-face service—be it via video chat, virtual try-on opportunities, live shows or even a live shopping experience that allows users to walk through a store virtually.”
November 23, 2020
Powerfront CEO Hadar Paz speaks on "What To Know About Video Shopping" Panel at the Vogue Business Summit
Video shopping offers the interactivity of in-person shopping while giving access to global customers. Tech platforms including Instagram, Amazon, YouTube, Shopify, Snapchat, plus multiple software startups, provide video shopping for companies like Gucci, Farfetch and Moda Operandi. Powerfront works with luxury brands to provide one-to-one video shopping. The primary customer is not online shoppers, but rather those who prefer high-touch, in-person clienteling, says CEO and co-founder Hadar Paz.
December 17, 2020
The Year in Fashion Tech: Powerfront's Video Shopping is a "Win" according to Vogue Business
Video shopping, already popular in China, got a pandemic-driven jumpstart. Companies like Powerfront fast-tracked tech that enables video shopping. Luxury retailers, looking to bring high-touch clienteling online, replaced in-person moments with videos: Some companies reimagined intimate designer trunk shows, while Gucci added one-to-one “in-store” appointments via a video set in its Florence innovation hub. Videos also flipped the script with fashion shows; this year, fashion editors, buyers and global fashion fans alike all accessed the same content at the same time.
March 9, 2021
Powerfront CEO discusses The Dark Storefront: A New Way Of Shopping Online
Hadar Paz, CEO of Powerfront, talks to Independent Retailer about his concept of the "dark" storefront - small format distribution centers where online sales associates will use video shopping technology to engage with customers at home before delivering their desired items.
March 15, 2021
Powerfront CEO Hadar Paz on how Video Shopping can Reduce Returns
CEO of Powerfront and Quirks contributor Hadar Paz shares learnings from monitoring how retailers are using Powerfront Live Shows and other video shopping technology to provide quality assurance and prevent major losses normally caused by online shopping.
November 24, 2020
Vogue Business covers how businesses will adopt video shopping technology like Powerfront's to maximize sales this holiday season.
Luxury brand clients of Powerfront, which provides one-on-one videos, have increased the number of available agents in anticipation of increased demand. The total live-streaming shoppable video market size in China is $135 billion, while the US is expected to grow to $25 billion over the next two years, according to Coresight Research. The holidays will be telling: Katherine Cullen, senior director of retail and consumer insights at NRF, says now is when companies test new technology, and if they like it, it sticks.
July 30, 2020
Vogue Brazil explores Valentino, YSL, and Bottega Veneta communicate with online shoppers via Powerfront's video shopping and live chat
Gucci launched a video shopping service called Gucci Live, which serves one customer at a time directly from its service center in Florence. Technology provider Powerfront, which helps brands communicate with online shoppers via video and chat shopping, told Vogue Business that it is in the testing phase with 20 luxury brands, including Valentino, Saint Laurent and Bottega Veneta. Moncler, which is in the process of strengthening its digital strategy, also announced that it plans to invest in this type of shopping experience.
December 12, 2020
Thrive Global profiles CEO and co-founder of Powerfront on what inspires him to direct the future of retail by helping luxury brands improve customer experience online.
In an effort to address the rapidly evolving needs of an industry in crisis during the pandemic of 2020, Hadar conceptualized and developed several new solutions, including INSIDE Store App, INSIDE Your Business, and Video Assistant. All products are inspired by Hadar’s vision of enabling businesses to flawlessly replicate the in-person experiences online. Hadar is a former CTO and expert in 3D visualization technology for e-commerce. His insights have been published in Forbes, Vogue Business, Glossy, the New York Times, and more.
March 4, 2020
How L'Oreal-owned brands Kiehl's and Lancome leverage INSIDE by Powerfront
As e-commerce purchases continue to overtake in-store purchases, Lancôme and Kiehl’s are trying to mimic the benefits of physical retail in their e-commerce strategies. L’Oréal opted to focus on creating a back-end platform for customer service representatives to talk to consumers via live chat. L’Oréal hoped employees could then better understand prior consumer engagement and address product concerns and grievances. CMO Matthijs van der Putten said that since Lancôme and Kiehl’s first implemented INSIDE in 2018, both brands have seen a 430% increase in purchase rate when a customer chats with a representative.
March 11, 2021
Scott Emmons explains how to deliver customer experience online
Powerfront Brand Ambassado, former Head of Innovation at Neiman Marcus, and self-proclaimed "Champion of the Customer of the Future" Scott Emmons explains how brands can deliver in-store experience online with the assistance of INSIDE by Powerfront.
March 10, 2021
Powerfront CEO Hadar Paz weighs in on west coast port congestion
While a logjam at many of the nation's ports spells disaster for many retailers, many retail experts predict that the excess inventory could be a boon for off-price retailers. Powerfront CEO Hadar Paz offers his perspective to Footwear News, noting that, "Unfortunately, more stock does not equate to more sales."
March 2, 2020
Scott Emmons speaks to Glossy Magazine on the evolution of tech incubators
Scott Emmons, brand ambassador at Powerfront and former head of Neiman Marcus’ defunct tech incubator, said that Dream Assembly and other similar programs are still new to fashion, but their success depends on overall company spend.
“There’s definitely been a lot of evolution in terms of these incubators,” Emmons said. “I think it’s an essential way to make sure retailers are staying modern and relevant, as long as they give these programs the kind of investment they need to get results."
August 4, 2020
Bloomberg on how Gucci leverages video shopping technology like Powerfront's to offer exclusivity amid social distancing.
"High-end brands are better positioned to invest in technology that could potentially save and build customer relationships, said Hadar Paz, CEO of Powerfront, creators of the retail-friendly video platform known as Inside. Companies like Gucci are betting on Powerfront's video shopping technology, which can let sales associates connect with customers who may be staying away from stores. The digital hand-holding via video software lets sales associates track what customers are browsing online in real time. Shoppers can then opt into a video call with a store-based employee."
March 29, 2020
Forbes on how small businesses are accelerating digital customer service due to COVID-19.
Will Coronavirus improve customer service? Most experts say the biggest gains will happen online. Hadar Paz, CEO of Powerfront, an AI messaging company, says as people shift toward online purchases, customer service there will improve dramatically. "Online shopping will increase as people who were previously resistant change their shopping habits from in-store to online permanently," he says. "People will realize that now they can’t ignore their online stores and leave their customers with a basic FAQ or knowledge base to figure things out themselves."
August 9, 2020
Powerfront's INSIDE Your Business tech in Forbes's innovation roundup
E-commerce platform Powerfront has adapted to the coronavirus by tweaking their existing platform— initially designed for retail— to work with companies in other areas. According to the company's CEO, "the ‘virtual’ offices allow staff to have their own Zoom rooms that work like a meeting space and where folks can find you if they need to ‘pop in’ and chat. Folks can move from office to office and very easily create meetings. This tech replicates the personal in-office experience for companies forced to go remote due to the pandemic.
December 27, 2019
Powerfront CEO speaks to Yahoo! Finance about how brands replicate the luxury shopping experience online.
Through new technology by software platform Powerfront, retailers can offer a live chat feature for consumers while also empowering customer service on the backend to provide better service. “Customers who still shop at brick-and-mortar stores do so because they enjoy the white glove experience and the personal engagement offered in physical storefronts,” said Hadar Paz, CEO and founder at Powerfront. “Unfortunately, this is often what’s missing when they shop on the same brand’s e-commerce site.”
November 26, 2019
Business of Fashion on how Powerfront visualizes data for brands like Gucci and Neiman Marcus to humanize their online customer.
The yellow avatar had sleepy eyes and chopped auburn hair and was labeled “hesitant.” Its shopping cart had been sitting idle for 23 minutes. In it was a pair of children’s black rubber slides, priced at $160. Also visible in the customer’s browsing history: a baby bomber jacket, $890, viewed in October. According to that avatar’s profile, the customer had spent thousands of dollars in recent months on dresses from Alexander Wang and Dolce & Gabbana and Stella McCartney sneakers.
October 14, 2020
Authority Magazine profiles Hadar Paz, CEO and co-founder of Powerfront, on what drives him to improve CX for brands.
In 2014, Hadar envisioned a tool that would allow his clients and their employees to be able to visualize their online customers and connect with them to make their online shopping journey similar to an in-store experience. Thus, INSIDE was conceptualized and has continued to become more sophisticated and intelligent with each release. Today, leading global brands like Gucci, Valentino, Neiman Marcus, and Sephora choose INSIDE for its unique approach to customer engagement and personalization, sentiment analysis, and data visualization.
November 13, 2019
Women's World Daily on how Gucci uses INSIDE by Powerfront to visualize data to understand clients' behavior on the web site.
At the Gucci 9 Call Center, a large wall monitor shows the Gucci web site translated to 3-D by Powerfront. Avatars representing the live consumers browsing the site are color-coded to identify various types of visitors. New shoppers are blue, returning clients are yellow, and those who are logged in and made purchases have a symbol over their heads. The data is used to understand clients’ behavior on the web site, in the same way stores analyze shopping patterns, so that Gucci can improve service.
July 1, 2020
Fashion United asks Hadar Paz how retailers can not only survive, but thrive amid a global pandemic.
"While the majority of the world was still under quarantine, e-commerce sales jumped 49 percent. This also led to a rise in personal shopper technology, which brought homebound shoppers to the inside of a store, where a client-advisor walks the store, highlighting products, answering questions, and helping with the check-out process as though the customer was physically presen t.Powerfront, a tech company that invents AI-powered customer service solutions for luxury brands, was one of the companies at the forefront of this new virtual shopping approach. The company’s CEO, Hadar Paz,talks with FashionUnited about the future of fashion, e-commerce, and how virtual shopping will transform retail."
December 2, 2020
Podcast: Retail expert Scott Emmons discusses online CX for Fashion United.
Scott Emmons offers insight into INSIDE, a real-time, personalized retailing platform that mirrors in-store luxury-level customer service online.
December 1, 2020
Podcast: Retail expert Scott Emmons discusses online CX for Fashion Is Your Business
Scott Emmons guest stars on the Fashion Is Your Business podcast and offers insight into the INSIDE platform, a real-time, personalized retailing platform that mirrors in-store luxury-level customer service online.
July 2, 2020
Powerfront is Making Virtual Shopping a Reality on Cheddar TV
Hadar Paz, Powerfront CEO, joins 'Cheddar Innovates' to discuss how luxury brands like Gucci and Valentino are using its video shopping technology to connect customers with virtual style associates.
December 15, 2019
How luxury brands use Powerfront's data visualization to humanize online shopping
Powerfront CEO Hadar Paz speaks with host Arielle Duhaime-Ross on Vox's Reset podcast about redefining customer experience and how INSIDE maximizes agent efficiency.
December 3, 2020
"Bringing Remarkable Back to Retail on The eCommerce Growth Show."
Powerfront brand ambassador Scott Emmons and fellow retail innovation experts discuss how brands can shift to bring remarkable experiences to their online customers on the eCommerce Growth show.
October 15, 2020
Enhancing your Online Customer Experience with Scott Emmons on Nutanix Podcast
A Nutanix podcast featuring Scott Emmons, Powerfront Brand Ambassador and Former Head of Innovation Labs of Neiman Marcus, on giving customers the digital white glove treatment.
September 24, 2020
Hadar Paz on the Tech It Out podcast and radio show
As tech expert Marc Saltzman says, "While online shopping in the near future, you might talk with a live concierge over video." He speaks to Powerfront CEO Hadar Paz on how video shopping is bound to transform retail. Retailers like Gucci are using online sales associates to speak with customers and walk them through a virtual showroom, demonstrate product, and make personalized recommendations to customers who are safe at home.
August 26, 2020
Retail Focus examines Powerfront's video shopping, live streaming, and live chat technology used by Valentino, Saint Laurent, Bottega Veneta, and more.
You may be familiar with live stream shopping. Luxury retailers turn to digital solutions to keep the buzz and hype around their brand when customers can’t visit the physical store. Powerfront, a tool for luxury brands to conduct video shopping and live chat, helps brands like Valentino, Saint Laurent, Bottega Veneta, and others provide live streaming shopping. This marketing strategy helps boost the pre-sale of a collection and converts engagement to sales immediately. Digitally personalized shopping experiences maintain and represent the private service associated with luxury shopping.
August 4, 2020
Digital Commerce 360 on how video shopping technology like Powerfront's is helping luxury retailers like Neiman Marcus and Tiffany's embrace curbside pickup
Years of luxury dogma might have evaporated in a matter of weeks when COVID-19 broke loose, but high-end brands retain some advantages, namely low-traffic stores and buyers with plenty of disposable income. They’re also better positioned to invest in technology that could potentially save and build customer relationships, said Hadar Paz, chief executive officer of Powerfront, which created the retail-friendly video platform known as Inside. But even when new software isn’t yet part of the plan, brands are still making an effort to preserve the glamour.
August 4, 2020
Powerfront CEO Hadar Paz explains the company's Inside Your Business platform for employees working from home for SiliconRepublic.
Due to the Covid-19 pandemic, Powerfront pivoted its product for the needs of companies in sectors beyond retail. It rolled out Inside Your Business, a communication and collaboration tool that helps companies visualise their remote workforce in an app that can be integrated into Zoom. Here, Paz explains how and why it happened.
June 19, 2020
Italian fashion group Aeffe chooses INSIDE by Powerfront's to hyper-personalize their online customer service.
Il Sole 24 Ore discusses the INSIDE chatbot developed by Californian Powerfront. It is a more sophisticated system than the traditional chatbot: it aims to interpret the customer's wishes and emotions, using a series of information on past visits or purchases, for example.
June 19, 2020
Powerfront CEO Hadar Paz speaks to ETF Trends on how retailers are using live streaming or personal video shopping technology to continue selling.
"Closing stores has been a shock,” said Powerfront CEO Hadar Paz. “Retailers have to think more about how to sell without having stores, such as hosting online virtual showrooms with curbside pickup. They need something in between an online and physical visit."
May 24, 2020
SiliconANGLE lists retail trends COVID-19 will accelerate, including video shopping technologies like those developed by Powerfront.
Powerfront Inc., maker of a chat and live messaging platform for online retailers, accelerated development of its Video Assistant feature, which enables staffers to offer customer assistance and product demonstrations to customer remotely, in response to a sudden surge in demand. Says CEO Hadar Paz, "Retailers have to think more about how to sell without having stores,” such as hosting online virtual showrooms with curbside pickup.
April 22, 2020
Digital Transformation on how Gucci, L'Oreal and Sephora digitally transformed customer service by using Powerfront's INSIDE customer engagement solution.
INSIDE analyzes customer information of those currently visiting online stores and shows the customer status in the form of a virtual avatar to show customer flow at a glance. As a result of global retail companies using INSIDE compared to existing customer srevice solutions, the pre-interaction rate increasd by 300%, chat time decreased by 78%, and chat conversion rate increased by 48%.
April 15, 2020
Powerfront CEO Hadar Paz shares insights on how successful retailers are navigating COVID-19.
Brands that encourage customer connection online will be rewarded with increased brand loyalty and higher basket values. The retail industry has been thrown into chaos, and will bring about massive shifts in the entire ecosystem, good and bad. Perhaps one small silver lining for our industry is that some of these changes will involve an evolution in how to support and guide customers that will ultimately usher in a “retail renaissance.”
April 7, 2020
CCW ponders whether the COVID-19 pandemic will transform- and improve digital customer service, with insights from Powerfront CEO Hadar Paz.
Most experts say the biggest gains will happen online, as you would guess. Hadar Paz, CEO of Powerfront, an AI messaging company, says as people shift toward online purchases. As a result, digital customer service has the potential to improve dramatically in response to digital consumer behavior.
April 6, 2020
RetailHub partners with Powerfront to describe how your business can survive the retail apocalypse and offer personalized customer experiences online.
"Online shopping will increase as people who were previously resistant change their shopping habits from in-store to online," says Powerfront CEO Hadar Paz. "People will realize that now they can’t ignore their online stores and leave their customers with a basic FAQ or knowledge base to figure things out."
March 29, 2020
Japanese fashion giant ZOZO's Fashion Tech News interviews Powerfront CEO Hadar Paz to find out why INSIDE is a must for luxury brands
"Inside" is a live chat service that has a number of luxury brands, including the Kering Group, as customers. This service, which presents a visual representation of customer behavior, is a game changer, and realizes devoted communication to both companies and customers in e-commerce. As the online market expands, INSIDE allows customers to inquire about product details and have real conversations with online sales associates.
April 6, 2020
Hadar Paz, CEO of Powerfront, outlines four moves retailers can make to keep business moving forward and customer experience strong.
People no longer have time or desire to get in their car and go to a store, especially when at the touch of a button, the desired item can appear on their doorstep in a matter of hours. Taking this into consideration, it's essential to look at the current apocalyptic statistics on brick-and-mortar store health and what your brand can do to survive.
March 27, 2020
A Magazine discovers how fashion companies like Balenciaga, Valentino and Gucci are pushing retail forward by using technology like INSIDE by Powerfront.
AI is also enabling businesses to define a new e-commerce experience for consumers. INSIDE by Powerfront maps out a brand’s online store as a digital shop floor, where customers appear as avatars. Based on the pages you visited previously, where your cursor moves, items you’ve added to your cart and how often you shop, customer service officers can proactively engage you in conversation to check in on your experience.
March 1, 2020
Hadar Paz, CEO of Powerfront, lists the five critical things successful brands did not only to survive, but succeed, in the face of the retail apocalypse
Staying competitive – and even surviving this retail apocalypse – requires a completely new mindset, involving a holistic understanding of customers and their wants and needs when they shop. Select brands that have avoided this fate by doubling down on certain elements of eCommerce... The thread here is that they’re doubling down on their eCommerce strategy, and completely enhancing the customer experience, online and off.
December 31, 2019
Luxury Daily on how Gucci and Neiman Marcus leverage artificial intelligence, chatbots, and avatars using INSIDE by Powerfront to improve customer service.
"How do you practice luxury retailing online when most web sites, luxury or mainstream, look the same?" asks Hadar Paz, CEO of Powerfront. "What INSIDE provides luxury brands with is a methodology that displays various cues that help the agent in an online scenario deliver a more sensitive and caring engagement," he said. "INSIDE presents a visual view of the customer journey including memory of the customer's actions and interests."
November 27, 2019
Fashion Week Daily details how Gucci, Sephora, and more use INSIDE to visualize their online customers to offer better online service.
Luxury retailers are increasingly turning to Powerfront: software that allows customer service agents to track and communicate with customers online. When you shop with Neiman Marcus or Gucci, a cartoon avatar pops up in front of agents. The avatar features information about you — including your past purchases, and what items you are currently looking at. The tech allows agents to personalize interactions, an effort to put the luxury experience back into online shopping.
December 27, 2019
Footwear News offers an in-depth look at INSIDE by Powerfront allows businesses to recreate the in-store sales experience
With INSIDE by Powerfront, retailers can offer a live chat feature for consumers while also empowering customer service on the backend to provide better service. “Customers who still shop at brick-and-mortar stores do so because they enjoy the white glove experience and the personal engagement offered in physical storefronts,” said Hadar Paz, CEO and founder at Powerfront. “Unfortunately, this is often what’s missing when they shop on the same brand’s e-commerce site.”
April 15, 2020
Frankston City Council discusses how the local government expanded community outreach and ensured business with INSIDE by Powerfront.
Another key challenge is ensuring that reactive solutions, while required in the short term, did not contravene long term strategic direction. A great example at Frankston has been the deployment of PowerFront’s Inside, a live chat tool for customer service. Something on the road map for a couple of years’ time, it was fast-tracked to improve our reach to the community and allow business continuity in the event of a stage four lockdown.
January 16, 2020
Powerfront CEO Hadar Paz shares insights on how brands like Gucci use technology to create a better digital customer service experience in ClickZ.
All types of technologies aspire to translate the luxury brick and mortar experience to the digital sphere. Luxury brands like Gucci and Valentino are using AI and live chatbots to mimic this very personal and personable touch that luxury shoppers are accustomed to. Recent studies found that customers that were engaged through web chat are 4.73 times more likely to convert, and online customers who chat with someone spend 62% more than those who are not engaged.
April 15, 2020
Hadar Paz, CEO of Powerfront, offers expert tips for retail leaders to leverage technology in order to adapt to the COVID-19 crisis
E-commerce was a force to be reckoned with long before this crisis and most retailers have already begun to focus on online customers: The Washington Post reported that the average U.S. household spent $5,200 online in 2018, nearly a 50% increase from 2013. But there are a few key differentiating factors between retailers that succeeded or bounced back from being on the brink of bankruptcy during last year’s retail crisis and those that did not do well.
December 3, 2019
The Philadelphia Tribune on how brands like Sephora, Gucci, Kiehl’s use INSIDE to deliver better customer service to online shoppers.
“You’ve got to look out for these people,” Powerfront CEO Hadar Paz said, referring to another customer, this one at the Neiman Marcus site. According to that avatar’s profile, the customer had spent thousands of dollars in recent months on dresses from Alexander Wang and Dolce & Gabbana and Stella McCartney sneakers. “This is a whole different game than normal mainstream retail. You want to look out for her like she’s gold.”
December 2, 2019
The Seattle Times on how INSIDE by Powerfront helps Sephora, Gucci, and Kiehl's better serve their online customers.
Purchasing is emotional, so Powerfront also measures how shoppers are feeling during their chats with customer-service agents. Through an analysis of their words, the movement of their cursors and other “personalized data,” the platform creates profiles of shoppers’ moods. Powerfront call this “sentiment.” When shoppers-as-avatars become frustrated, their brows furrow and smoke pours from their ears.
March 6, 2018
How Neiman Marcus innovates to prepare for the "Customer of the Future," using INSIDE by Powerfront to deliver the best possible service online and in stores.
Neiman Marcus's Innovation lab sought to improve the customer experience both online and off. Innovations for ecommerce included Inside by PowerFront, a visual chat tool that presents avatars to chat agents showing where the customer is on the website by clicking on them. They can also see their cart as well as past interactions.
May 3, 2016
Staples introduces asynchronous messaging options powered by Powerfront to allow customers to connect to the brand via chat, Facebook messenger, and more.
Staples Inc. has announced that Staples mobile users will now be able to use Messenger for customer service interactions. To fully integrate the Messenger platform with its mobile site, Staples partnered with Powerfront, a cloud-based customer engagement solution that provides businesses with all the technology they need to sell more products, attract more prospects and manage their brand online.
January 31, 2021
Authority Magazine interviews Hadar Paz on How To Create A Fantastic Retail Experience That Keeps Bringing Customers Back For More
"A luxury retailer creates aspiration. People want to buy their product because they want to be that person on the billboard. They want to feel closer to the actor used in the ad. Amazon is all about cheap and convenient. You can buy a dress and toilet paper in the same transaction. There is nothing special you have about that experience. In order to compete and attract customers to purchase in their own store, retailers must provide an experience that the shoppers cannot get on Amazon. Imagine buying a dress on Amazon vs. buying a dress in a Gucci store.
Amazon has become what it is because retailers have succumbed to chasing revenue, instead of providing an experience or a cause. Look at the famous example of Toms, who donate a pair of shoes to someone in need for every pair you buy. That is a reason why a customer would go outside of Amazon and buy those shoes from Toms. There’s something there other than just a product. That’s the only other way you can compete."
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