Online fraud cases are increasing, forcing companies to implement extensive anti-fraud measures to minimize risk. With these added measures, they are consequently increasing the number of legitimate purchase orders that are mistakenly marked as fraud.
Only 1 out of 5 online orders that are marked as fraudulent are truly fraudulent, according to Creditcards.com. False positives cost companies upwards of $118 billion a year in lost sales, while only $9 billion equates to true fraud. This costs companies unnecessary losses in sales and impacts their customer loyalty.
One of the most common reasons orders are marked as fraudulent is due to discrepancies in the customer's registered address and billing address. While this is a strong indicator of potential fraud, often it is simply a matter of outdated information.
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