How an Omnichannel Approach is the Key to Success for the Holiday Season

The Trillion-Dollar Pie.

This year’s global retail spend is geared towards hitting 1.45 trillion for the holiday season.

For local markets to maintain a piece of the mega-dollar pie, brands need to consider their customer communication channels as both a place to connect with customers and generate as revenue centres for holiday season sales. Using an omnichannel strategy to increase conversations with customers through thoughtfully integrated experiences is the best way to boost conversions and extend customer loyalty.

The more conversations brands can have with customers in this peak period, regardless of timing or the topic, means more positive experiences can be offered - increasing the likelihood of smoother workflows, transactions and fewer customer issues - and making those marketing dollars spent for new customer acquisitions, the best buy all year!