Exclusive. Precious. Classic. Quality. Modern. Elegant. Tailored. Unique. Rare. Timeless.
Luxury has and always will be centered around an idea of superior quality, unique design, and perceived value. The feeling that not just everyone will be able to get their hands on a product or experience that was. The concept of luxury is also ambiguous across the globe, depending on needs, community demographics, and desires. However, tying it back to a customer service experience and the expectation of tailored service, elevated experience, and customer-centric service is universally understood.
Creating a Luxury voice in Retail
Luxury experiences in the world of retail refer to offering the highest quality elements of service. intentionally created and used to deliver an on-brand voice alongside high levels of service.
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