The global Covid-19 pandemic forced shoppers to buy items online at a more rapid pace than previous trends. However, even as storefronts are resuming semi-normal operations, there are several eCommerce trends born out of the pandemic that have become the expectation among shoppers. Each of these trends are centered around improved online customer experiences.
How the Pandemic has Changed Customer Experience (CX)
The Covid-19 pandemic accelerated the already growing preference of online shopping. As a result, it inspired many brands and retailers to find new and better ways to support customer experience.
Top 3 Things Gucci Realized they Needed to Change, and How it Grew their Conversion Rate
The luxury fashion giant Gucci launched its latest virtual shopping service to offer clients in-store experiences online, and it resulted in an incredible increase to its conversion rate.