For several months now, many of us have been required to shelter in place and work from home. In light of the pandemic, the importance and demand for eCommerce and…
How to Elevate your Online Customer Experience in 5 Easy Steps
Customer service is the number one driver of customer experience. And at the heart of every great experience lies empathy. All of your customer’s interactions with your brand need to…
How Your Business Can Survive the Pandemic
It may seem like the end times for retail. But smart retailers have already begun preparing for a retail revolution. Many businesses and consumers alike have been dragging their feet…
To Bot or Not to Bot? by Tina Maia of the Chocolate Consultancy
Tina Maia is the founder of the Chocolate Consultancy, an eCommerce, Sales, and Marketing agency dedicated to assist online retailers find smart solutions to help them grow their businesses…
Why Gucci Gets It
“The program allows Powerfront’s clients to treat shoppers as if they were in a bricks‑and‑ mortar store….It has a God’s eye view of how consumers interact with many luxury brands.”…
INSIDE Lisbon!
We were honored to be invited to hold a conference in Lisbon this week at the amazing Showroom Altice! Thank you so much to Paulo Rego from MEO for the…
A Day in the Life of a Powerfront Employee!
I’m Bella and I’m a Powerfront employee! I’m located in Los Angeles, not too far from our headquarters in Beverly Hills, California; but my teammates are scattered all over the…
Podcast: Customer Experience & the Future of Retail
Our own Scott Emmons sat down with Wayne Arthur of SkyFii to have a chat on Aruba Unplugged. They addressed the myth of the “retail apocalypse” and how rather than…
Podcast: How to Foster an Innovation Mindset
As part of Aptos’s series on Creating an Enterprise Built for Change, our own Scott Emmons sat down with Aptos’s VP of Retail Innovation Nikki Baird and Director of Marketing…
Your E-commerce Live Chat Isn’t Doing Enough: Why You’re Missing Out on Higher Conversion Rates
Live chat is essential to humanizing e-commerce and minimizing your customers’ pain points. Chat enables you to have real conversations with your online customers at the time of need rather…